Wednesday, March 07, 2007

Reggae Reggae Sauce

Ahhh, the power of television. Every now and then you get suckered in by the power of persuasion. A few weeks ago The Boy was watching Dragon's Den when, in a change from the usual cats that pitch ideas for cash, in walks a guitar playing rastafarian. If I remember correctly he was singing, "Put some music in your mouth. It tastes so nice we had to name it twice... hot reggae reggae sauce." Needless to say he won the panel and the public over. If you turned on the radio you'd hear him signing a cheesy jingle that always managed to stick in your head. Always a pushover for a product with a built in theme song, I noticed Reggae Reggae Sauce when I popped into Sainsbury's earlier today (it was also launch day I learned when I turned on the Ten O'Clock news).

Out came the stovetop grill. On went the chicken breasts.

The verdict? It has a sweeter, smokier flavour than I expected. It does have a slight kick from the scotch bonnet peppers but I wonder if it's been toned down to appeal to a wider audience. What I was hoping for was the kick in the ass I get from the sauce on the Jerk Chicken Wings at Mr. Jerk (now known as Jerk City- but it will always be Mr. Jerk in my heart). The label says Jerk/BBQ sauce and it's just that. Would I get it again? Sure. I would pick it over every other nasty commercially produced sugary sweet BBQ sauce that it sits on the shelf with if I need a quick marinade for a barbecue. I hope the product sells well since Levi Roots seems like a genuine, likeable guy who's happy to be bottling his grandma's recipe.

My plan for the rest of my bottle? BBQ ribs. I can't wait.

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